リバースETLとは? 定義

リバースETLは、データをより効率的、利用可能、価値のあるものにします。このページでは、それが何であるか、必要かどうか、そしてリバースETLを組織にどのように導入するかを説明します。

リバースETLの定義

リバースETLは、データウェアハウスからデータを移動し、ビジネスアプリケーションに送信します。ウェアハウス内のデータはクリーンで処理され、正確で完全であり、すべてのアプリケーションとそれを使用するビジネス機能が同じ高品質のデータセットから作業していることを保証します。

リバースETLは、このデータを移動するプロセスと、その作業を行うソフトウェアツールの両方を指すことがあります。この作業は通常、ITに送信されるデータリクエストを通じて手動で行われてきましたが、プロセスを自動化する堅牢なリバースETL製品が登場しています。

Why do organizations need reverse ETL tools?

Organizations have adopted centralized, cloud-based data warehouses, where they now keep as much of their cleaned and processed data as possible. They have also adopted dozens or hundreds of business applications that need the data stored in their warehouses. It is often not feasible to build pipelines for every connection between the warehouse and the applications that need data to operate.

Reverse ETL makes it possible to:

Efficiently sync data between a data warehouse and an application in real-time

Ensure every application in the organization works from the same data sets

Allow self-service access to data, without creating an IT support ticket

Who needs reverse ETL?

Many modern organizations keep their data in warehouses and deploy a large number of applications. Among those, many can’t commit the resources and expertise needed to manually build and maintain the pipelines they need. These organizations would benefit from a reverse ETL tool that automates as much of the process as possible.

However, organizations that prefer to build their own pipelines — and are willing to commit the resources needed to do so — may not need a reverse ETL tool. Smaller organizations also might not need a reverse ETL tool, because they don’t store or move enough data to require one.

逆ETLの利点は何ですか?




リバースETLのコンポーネントは何ですか?

どのリバースETLプロセスまたはツールにも5つのコアコンポーネントがあります。

ソース

生データが収集され、変換され、保存された場所です。通常、データウェアハウスです。

モデル

ビジネスユーザーやアプリケーションがアクセスできるようにするデータを定義するSQLクエリと、そのデータがどのように表現されるかを示します。

セグメント

データモデル内のサブセットで、どのデータがより詳細なレベルで引き出されるかをさらに定義し構造化します。

同期

どのデータをどのツールに、どのスケジュールで、どのように送信するかを定義するプロセスです。

宛先

データソースデータウェアハウスから送信されるデータの場所です。通常はCRMのようなビジネスアプリケーションです。

リバースETLはどのように機能しますか?

リバースETLプロセスには3つの主要なステップがあります。

抽出

データは、手動または自動クエリを通じてソースデータウェアハウスから引き出されます。

変換

抽出されたデータは、宛先システムの運用要件に一致するように再フォーマットされます。

ロード

最後に、変換されたデータが宛先にロードされ、アクセスして利用できるようになります。

Can reverse ETL be monitored?

Reverse ETL processes and tools are often monitored to make sure they are working to expectation and delivering the right data to the right systems at the right times.

Organizations can set up automatic flags, alerts, and notifications that trigger when an issue occurs, such as failed syncs, conversion, mapping, or other fundamental errors.

一般的な逆ETLのユースケースは何ですか?

逆ETLは、オペレーションを最適化するためにデータが必要な任意の機能を推進できます。ほとんどの組織にとって — それはビジネス内のすべての機能です。一般的なユースケースには次のものが含まれます:







What is the difference between ETL and reverse ETL

ETL and reverse ETL are often confused. They follow the same process, and the main difference is which direction the data moves. In ETL, data moves from business applications and other sources to the data warehouse, in reverse ETL data moves from the data warehouse to business applications or other destinations.

Specifically, in the standard ETL process raw data is extracted from a source.

1. With ETL, data is extracted from a raw source where it is generated or is being stored. This source can be anything from an application to a website, to an excel file storing third party data purchased from an external entity.

2. That data is then transformed and made ready for storage. At this stage the data can be cleaned, de-duplicated, aggregated, reformatted, or otherwise changed to meet the storage requirements of the data warehouse, and/or any specific requirements from the organization.

3. Finally, the data is loaded into the data warehouse or other destination where it will be stored for use in business applications. Once the data is stored, it will require some form of reverse ETL to return to a usable form within a business application.

In sum: Reverse ETL and ETL is not an either/or — organizations need both processes. One brings data to a warehouse, and the other takes data from the warehouse and brings it to applications, leading to different reverse ETL and ETL use cases.

CDP vs reverse ETL

A customer data platform (CDP) is a form of data warehouse that collects customer data, transforms it, and stores it in one place. The CDP typically aggregates, combines, and links data from multiple systems and sources — including customer relationship management (CRM) platforms, ad platforms, and marketing tools. It then uses this data to create a complete, accurate, and up-to-date profile of each customer.

A CDP is typically focused on marketing and sales functions, it stores information on customers, and it may or may not be able to sync data (on its own) back to business applications. A reverse ETL tool can serve any function, it does not store information, and its sole purpose is to sync data from a warehouse back to business applications.

Reverse ETL depends on the nature of the CDP. A traditional or packaged CDP may need a reverse ETL tool to connect its data back to business applications. A composable CDP is layered on top of a data warehouse and performs a reverse ETL process of its own to bring customer data back to the business applications that require it.

In sum: A CDP is a data storage platform that may be able to perform a reverse ETL on its own or may require a separate tool to bring data to applications.

Reverse ETL and the Modern Data Stack

Reverse ETL has become a critical component of the modern data stack, and DataOps. The modern data stack is typically composed of:

Data Loaders / Integrators:

Tools that collect raw data from multiple sources and integrates it into your data storage platform.

Data Transformers:

Tools that clean data and make it usable before (or after) it has been loaded into the data storage platform.

Data Warehouse:

The platform that acts as a single central hub of the modern data stack, where data is stored and managed.

Data-Based Applications:

The many applications that organizations use that require accurate, complete, up-to-date data to function.

Reverse ETL sits in-between a data warehouse and data-based applications. It makes the modern data stack a much more fluid ecosystem where data can move in any direction, at any time.

Reverse ETL and DataOps

DataOps is the practice of managing the flow of data within the organization. Without a reverse ETL tool, DataOps teams and professionals will need to spend substantial time manually ensuring the flow of data between the warehouse and applications.

A reverse ETL tool can save DataOps teams and professionals significant time and effort, while helping them better fulfill their mission of making data available for every user and function. The right tool can break data silos, simplify the orchestration of data workflows, and let DataOps professionals and teams spend less time on routine activities and more on higher-level strategic responsibilities.

Reverse ETL Alternatives

Reverse ETL tools are not the only way to move data from the data warehouse to applications, but they are often the most efficient option. Other alternatives include:

  • Manual transfers: A member of IT manually goes into the data warehouse, finds the required data, downloads it, and uploads it directly to the application.
  • Custom integrations: Individual point-to-point pipelines are built for every application that needs access to data in the data warehouse.
  • CDP or integration platform as a service (iPaaS): They use pre-built connectors to move data, but offer limited functionality and customization.

There are use cases where these alternatives may be a better choice than reverse ETL. However, reverse ETL offers the best combination of customization, efficiency, and scalability for creating the countless data pipelines modern organizations need.

逆ETLツール:構築するか購入するか?

社内で逆ETLツールを構築することは、最大の柔軟性とカスタマイズを提供しますが、時間がかかり、多大な努力が必要で、重要な技術的専門知識が必要です。また、既存のツールよりも長期的には高くつく可能性があります。

これらのトレードオフが一部の組織にとって適切であるかもしれませんが、ほとんどの組織は既存の第三者の逆ETLツールを活用する方が良いでしょう。逆ETLは比較的新しいソリューション領域ですが、いくつかのツールがリリースされています。

どの逆ETLツールを使用するかを選択する際は、いくつかの基準を考慮してください。最良の逆ETLツールは、次の基準を満たす必要があります:








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私の連絡先情報を提供することで、私はを読み、同意したことを確認します。

ありがとうございます!

私たちの専門家の一人がすぐにご連絡いたします。

エキスパートに問い合わせる。

All fields are required except where noted.

私の連絡先情報を提供することで、私はを読み、同意したことを確認します。

ありがとうございます!

私たちの専門家がすぐにご連絡いたします。